|
|
Great Grounds For
Switching Supermarkets
Safeway's Uncommon Ground vs.
Other Stores' Common Ground
It starts with the ground beef. Safeway has five different
varieties, for all kinds of taste. Some stores only have three. The same goes for
the rest of Safeway's meat department. We have a larger and better selection.
More variety and cuts of U.S.D.A. inspected beef, tender prok, lean lamb, high quality
veal and a larger selection of poultry than any other store. So think about it. If
you're shopping somewhere else, there's something you're probably scarificing.
FREEDOM OF CHOICE
See the Difference
Taste the Difference
|
|
|
Why You Don't Want A Salmon
That Has Made It To The Top.
The best salmon never get ahead. They're caught before they head upstream to spawn.
And, if they're salmon destined for Safeway, they're normally caught by hook and
line and hand-selected so they're in prime condition. Some stores buy netted fish
or just take what they can get. And that usually means an older, duller and even
bruised fish.
It's just one example of the uncompromising standards you can depend on in the Safeway
seafood department. You can also depend on a selection of fresh seafood from around
the world that exceeds the varieties carried by most supermarkets. So, if you're
shopping somewhere else, there's something you may not be catching.
FREEDOM OF CHOICE
See the Difference
Taste the Difference
|
|
|
With Asparagus, It Pays
To Take Short Cuts.
Asparagus is actually a member of the lily family and that's why it must be handled
very carefully. The highest quality asparagus is harvested early and cut shorter
– while the stalk is at its greenest, the buds their tightest, and when it is medium
size in diameter.
Once cut, fresh asparagus will literally fall apart if proper temperatures and humity
levels are not maintained. The buds will open and the woody tissue will develop rapidly,
causing a distinct loss of flavor and tenderness.
Because of the delicate nature of asparagus, our standards are more stringent than
most supermarkets. They're even higher than the top government grade. And, since
our spears are an entirely edible shorter cut, you're never short changed.
These scrupulous specifications for asparagus are what Safeway shoppers have come
to expect of the Safeway produce department.
So, if you're shopping somewhere else, there's something you may be compromising.
FREEDOM OF CHOICE
See the Difference
Taste the Difference
|
