BARRY
KATZMANN
352 Palm Avenue
Oakland, CA 94610
(510) 839-3280
katzmann@pacbell.net
www.popcultivators.com/portfolio.html
WRITER / EDITOR / PRODUCER
Ad Campaigns / Web Solutions / Direct Marketing Programs / Television &
Radio / Publishing
Over 15 years of experience conceiving, implementing and executing
effective, compelling creative strategies. Accomplished, award-winning writer
possessing an outstanding track record of achievement delivering innovative
concepts and results-driven messages for a diverse group of businesses ranging
from the arts to high technology, retail, healthcare, business-to-business,
publishing and more. Expansive thinker and proactive problem solver with demonstrated
ability to lead and motivate creative teams. Dependable self-starter with outstanding
organizational and follow-through skills that deliver projects on schedule.
• Original Copy & Content Overhauls
• Print Ads, Brochures & Data Sheets
• Web Site Navigation & Content
• Radio & Television Scripts
• Brand Building
• Tag Lines & Positioning Statements
• Business Pitches & Presentations
• Marketing Letters & Email Blasts
• Catalogs
• Direct Response programs
• Newsletters
• Press Releases
• Creative Process Improvement
• Books (writing, editing, proofreading)
PROFESSIONAL EXPERIENCE
2005 to Present SAN FRANCISCO
CHRONICLE, San Francisco, CA
Marketing Communications Writer/Editor/Project Manager
Plan, create and coordinate marketing, advertising, public relations, promotional
concepts and event materials for The San Francisco Chronicle. Interact with
department heads, account executives and designers to devise strategic solutions
based on the client's business goals.
• Responsible for conceiving creative elements and content.
• Present and demonstrate creative strategy to clients.
• Conceive, write and serve as project manager on corporate marketing initiatives.
Main emphasis includes brand building, PR, special sections and advertorials
and new business development for retail, national, classifieds, event marketing
and circulation.
2001 to 2005 KATZMANN CREATIONS, Oakland, CA
Marketing Communications Manger/Writer/Editor — Marketing/Web/Publishing
Projects
Creative management position of full-service freelance advertising and marketing
agency required on-going research, development, planning, writing, editing,
project management and production for books, WWW and Internet media as well
as consumer, retail, business-to-business, sales promotion, PR, event, direct
response, collateral and corporate advertising/marketing. Specific responsibilities
include:
• Leading creative team efforts from concept to delivery.
• Providing hands-on creative direction to staff of freelancers.
• Presenting creative strategies and work to clients.
• Copywriting and design consultation.
• Conceiving and presenting creative and strategic approaches for new business
pitches.
• Development of internal creative philosophy, process and corporate marketing
initiatives.
Clients include: Ronin Publishing (The Little Book of Ketamine, Evolutionary
Agents, others), Foghorn Music, Effective Learning Systems (self-help publishers),
Comedy Celebration Day, HandsOn Network (wireless), Trivial Pursuit (Millennium
Edition), Mforma (wireless platform), Praxid (enterprise software), PredictPower
(energy software), MeltroniX (high-density semiconductor interconnect solutions)
Arista Realty, the Democratic National Committee of Napa Valley, Alvin Guthertz
PR, Yvonne Lane Interiors and others. In this position, I also supervise outside
vendors and suppliers including artists, programmers and photographers.
2000 to 2001 COMBIO, Emeryville, CA
Director of Editorial
Senior level creative management position at Combio (formerly Financial Services
Provider Network), an Internet start-up company called for supervising creative
department day-to-day activities including: creating and managing the brand
identity for this Internet ASP offering corporate and consumer-branded, totally
integrated, completely customizable and highly personalized Web solutions. I
organized, executed (writing, editing and design collaboration) and managed
the creative strategy for all marketing materials including content for the
company Web site, brochures, direct response programs, PR, trade shows and more.
1999 to 2000 LOWE BOZELL McADAMS HEALTHCARE ADVERTISING, San Francisco, CA
Creative Supervisor/Copy
Headed the copy department of this full-service healthcare and pharmaceutical
advertising agency, raised creative levels and expectations, provided hands-on
direction and leadership. Responsibilities also included:
• Developing campaign strategies for print and new business presentations.
• Managing and mentoring creative staff.
• Supervising team efforts from concept to delivery.
• Preparing and presenting creative work for clients and new business pitches.
Clients included: Braun Oral-B dental products, Medicis, Scios, Sepracore, and
FriendlyLight laser products.
1997 to 1998 BERKELEY SYSTEMS, Berkeley, CA
Interactive/Multimedia CD-ROM Writer
Assisted in concept development and wrote sketches and questions for Don't Touch
That Dial, a CD-ROM quiz show/trivia game created in the style of You Don't
Know Jack.
1991 to 1997 KATZMANN CREATIONS, Oakland, CA
Marketing Communications Manger/Writer/Editor — Marketing/Web/Publishing
Projects
Provided conceptual, creative, copywriting, PR and design services on a freelance
basis. Partial client list includes:
The San Francisco Giants, Earthworks Press (The Grown-up’s First Book of
Nature), University Systems, Eclipse Books (The Blockbusters of Rhythm and Blues),
Penguin Putnam Publishing (TV Dinners), DentPro, Comedy Celebration Day, The
Cannery, Tools For Exploration, Home Business Expo, Westaff, DynaTrade, Spencer4Hire
(marketing firm) and others. In this position, I also supervised outside vendors
including artists and photographers.
1990 to 1991 BERKELEY POP CULTURE PROJECT, Berkeley, CA
Editor/Senior Writer/Production Supervisor
Planned, wrote, edited, designed, and supervised the production of The Whole
Pop Catalog, a 608-page trade paperback published by Avon Books in November
1991.
1989 to 1990 McCANN-ERICKSON ADVERTISING, San Francisco, CA
Copywriter/Producer
I was hired to help establish and organize the creative department to service
the Safeway Food Store (Northern California Division) account. I was responsible
for all television, radio and magazine advertising content and design collaboration.
I also contributed to the Wells Fargo Bank account, supervised other copywriters
and handled all radio production.
EDUCATION
University of Wisconsin-Madison — B.A., Major work in Advertising sequence/School
of Journalism and Mass Communications.